Motor! Mark! and Action!<\/span><\/i> were the words that were heard over two days, during filming the spot for Magic Association.\u00a0<\/span><\/p>\n December 2020<\/b><\/p>\n \"In January we will shoot the MagicHelp spot\", Hora\u021biu told everyone on the team. After receiving the additional information, the enthusiasm could be read on everyone's face and over time, from one day to the next, this feeling grew more and more.<\/span><\/p>\n Earlier this month, friends at <\/span>Heraldist & Wondermarks<\/span><\/a> sent us an email proposing to work on this project together. The agency founded in 2014, in California, has gained notoriety in Europe, two of the locations being in Cluj and Bucharest. With wide experience in <\/span>Perception Engineering<\/i><\/b>, the agency helps companies such as <\/span>Uber<\/span><\/i>, <\/span>Brandcast<\/span><\/i>, <\/span>Appnomic<\/span><\/i>, <\/span>Revolut<\/span><\/i>, <\/span>Elrond<\/span><\/i>, <\/span>Airbnb<\/span><\/i>, <\/span>Moonfare<\/span><\/i>, <\/span>Bitdefender, <\/span><\/i>and many more to build successful campaigns. Thus, their campaigns reached <\/span>USA Today<\/span><\/i>, <\/span>The Guardian<\/span><\/i>, <\/span>NBC<\/span><\/i>, <\/span>Stern<\/span><\/i>, <\/span>Business Insider<\/span><\/i>, they had a substantial impact, being viewed by people around the world.<\/span><\/p>\n For each of us, this production was going to be something new, because we were going to take part in an experience from which to learn to grow more. While days are passing by, we are setting up the production. We had meetings over meetings where we discussed the locations to choose, how important it is to have an expressive casting, and the importance of a soundtrack that goes hand in hand with the emotions of the characters. We set out to create a spot that would convey strong emotions, and that's what we did.<\/span><\/p>\n After reading the script of the spot, we wanted the directing to be done by Bogdan Ilie\u0219iu. We met Bogdan while filming his short film, <\/span>The Tower of Pisa<\/span><\/i><\/a>, where we were co-producers, but we have also worked together on other advertising projects.\u00a0<\/span><\/p>\n The spot captures interspersed sequences from the ordinary lives of three characters. Three super parents who do everything for their sick children, and their emotions and feelings dominate every frame from beginning to end. It manages to stir you up and awaken a strong feeling in you no matter how many times you watch it.<\/span><\/p>\n MagicHELP<\/span><\/i><\/a> is the first mobile application that helps families with seriously and chronically ill children to benefit from free services and products. With the help of the application, the needs of parents with sick children, from the region of Transylvania, will be able to be met by an entire community that will want to provide help through goods and services. The MagicHELP application is a bridge between you and me, between you and us, where the good is shaped up by every good deed done for children suffering from a serious illness.<\/span><\/p>\n \"Something is not right. There are two more days until filming, and I still can't believe everything is ready\", Horatiu tells me and Andrei on the way home. From the beginning, we grouped into departments, each with well-defined roles. And thus this project had a good organization.\u00a0<\/span><\/p>\n 23<\/b>rd <\/b>January 2021<\/b><\/p>\n At seven o'clock in the morning, we left the office towards the first location where we were supposed to shoot. When we got there, on either side of the street, our cars were parked everywhere. The whole frame seemed to be detached from a movie scene where we were all actors in our actions, in which we had the responsibility to fulfill our roles until someone had to say wrap. We started taking the equipment out of the cars and getting ready for filming. On one side of the house, the make-up team was preparing the actors for the scenes, on the other side, the film crew was assembling the camera and the rest of the equipment.<\/span><\/p>\n \"We're in position. Everybody be quiet!\", it was heard all over. At eight o'clock in the morning, we shot the first scene and, until eight o'clock in the evening, we had gone through scene after scene until we finished the first day of filming.\u00a0<\/span><\/p>\n After twelve hours of filming, a part of the team sat on the corner of the living room to discuss how we would proceed the next day. What I knew for sure, because we had discussed this before, was that at six o'clock in the morning, some of us should be at Kaufland for filming the first scene of the day. After we had clarified what we had to do, we gathered the necessary props in Andreea's car and we left with Raluca to prepare the location for Sunday's filming.<\/span><\/p>\n \"We need a colleague on the fruit-vegetable aisle, please!\", it was heard through the Kaufland communication station, while we were filming the scene with one of the actors shopping. While the first customers arrived in the supermarket, we began to descend the escalators to move towards cars. From there, we headed to Republicii Street, for the next location.<\/span><\/p>\n We had a total of sixteen production hours throughout the day. However, many of us felt that <\/span>tomorrow <\/span><\/i>would be another day of filming. Thus, you realize that time is relative and it passes differently depending on where we are, but especially, depending on the people who are close to us. At the end of the day, we looked at each other and there was a feeling of satisfaction on our faces.\u00a0<\/span><\/p>\n Over the years, through the commercials we have made, what we wanted was to convey a story to the public, so that their emotions and feelings persist even after they finished watching it. And, at the same time, to understand that behind the screen they are looking at, depending on each spot, there are people who tell their story through other people.<\/span><\/p>\n The <\/span>Magic Association<\/span><\/a> deals with the creation of services and facilities, as well as the development of programs to improve the quality of life of children suffering from cancer or other serious diseases. The projects of the association provide children and their parents with social and emotional support, as well as financial or material support, during the time the child is ill. Thus, projects such as MagicCAMP, Magic BOX, MagicHOME, Soul Driver, MagicCARE, MagicHELP were developed.<\/span><\/p>\n Every child has the right to superheroes, and for most of them, parents are the ones who wear their superhero costumes every day. They tell them how extraordinary they are and not to lose the courage to believe in more. And from them, they also learn the most important lesson of life, namely, that every day completed is a victory!<\/span><\/p>\n <\/p>\n Thanks to the team<\/b><\/p>\n Marius Pop <\/span><\/i>- copywriter<\/span><\/p>\n Ainhoa Morales<\/span><\/i> - art director\u00a0<\/span><\/p>\n Andy Daniliuc<\/span><\/i> - creative director\u00a0<\/span><\/p>\n Bogdan Ilie\u0219iu <\/span><\/i>- director<\/span><\/p>\n Hora\u021biu Curu\u021biu<\/span><\/i> - director of photography, producer<\/span><\/p>\n Alexandra Sofroni<\/span><\/i> - assistant director<\/span><\/p>\n Raluca Pascu<\/span><\/i> - set decorator<\/span><\/p>\n Andreea Curu\u021biu<\/span><\/i> - production manager<\/span><\/p>\n Sergiu B\u0103cioiu<\/span><\/i> - photography\u00a0<\/span><\/p>\n Andrei Sirian<\/span><\/i> - 1st Camera Assistant & Focus Puller<\/span><\/p>\n Radu T\u0103tar <\/span><\/i>- DIT & Video Assist<\/span><\/p>\n Octavian \u0218aramet<\/span><\/i> - sound recordist<\/span><\/p>\n Adrian Co\u0219arc\u0103<\/span><\/i> - storyboard artist<\/span><\/p>\n Lauren\u021biu Curu\u021biu<\/span><\/i> - gaffer<\/span><\/p>\n Timea Babo\u0219<\/span><\/i> - production runner<\/span><\/p>\n <\/p>\n ROMANIAN VERSION<\/strong><\/em><\/p>\n <\/p>\n Motor! Mark! Action!<\/span><\/i> au fost cuvintele care s-au auzit pe parcursul a dou\u0103 zile, \u00een timpul film\u0103rilor pentru spotul Asocia\u021biei Magic.\u00a0<\/span><\/p>\n Decembrie, 2020<\/b><\/p>\n \u201e\u00cen luna ianuarie vom avea film\u0103ri pentru produc\u021bia spotului <\/span>MagicHelp<\/span><\/i>\u201d, ne-a spus Hora\u021biu tuturor celor din echip\u0103. Dup\u0103 ce am primit \u0219i alte informa\u021bii adi\u021bionale, entuziasmul se citea pe chipul tuturor, iar cu timpul, de la o zi la alta, acest sentiment cre\u0219tea din ce \u00een ce mai mult.\u00a0<\/span><\/p>\n La \u00eenceputul lunii, prietenii de la <\/span>Heraldist & Wondermarks<\/span><\/a> ne-au trimis un e-mail \u00een care ne-au propus s\u0103 lucr\u0103m \u00eempreun\u0103 la acest proiect. Agen\u021bia \u00eenfiin\u021bat\u0103 \u00een anul 2014, \u00een California, \u0219i-a c\u00e2\u0219tigat notorietate \u0219i \u00een Europa, dou\u0103 dintre loca\u021bii fiind \u00een Cluj \u0219i \u00een Bucure\u0219ti. Cu o experien\u021b\u0103 vast\u0103 \u00een <\/span>Perception Engineering<\/i><\/b>, agen\u021bia ajut\u0103 companii precum <\/span>Uber<\/span><\/i>, <\/span>Brandcast<\/span><\/i>, <\/span>Appnomic<\/span><\/i>, <\/span>Revolut<\/span><\/i>, <\/span>Elrond<\/span><\/i>, <\/span>Airbnb<\/span><\/i>, <\/span>Moonfare<\/span><\/i>, <\/span>Bitdefender<\/span><\/i> \u0219i multe altele, s\u0103 construiasc\u0103 campanii de succes. Astfel, campaniile lor au ajuns \u0219i \u00een <\/span>USA Today<\/span><\/i>, <\/span>The Guardian<\/span><\/i>, <\/span>NBC<\/span><\/i>, <\/span>Stern<\/span><\/i>, <\/span>Business<\/span><\/i> Insider<\/span><\/i>, acestea au avut un impact substan\u021bial, fiind vizualizate de oamenii din \u00eentreaga lume.\u00a0<\/span><\/p>\n Pentru fiecare dintre noi, aceast\u0103 produc\u021bie avea s\u0103 fie ceva nou, mai ales c\u0103 urma s\u0103 lu\u0103m parte la o experien\u021b\u0103 din care s\u0103 \u00eenv\u0103\u021b\u0103m pentru a cre\u0219te mai frumos. Cu fiecare zi mai aproape, noi puneam produc\u021bia la cale. Am avut \u0219edin\u021be peste \u0219edin\u021be unde am discutat despre loca\u021biile pe care trebuia s\u0103 le alegem, despre c\u00e2t de important este s\u0103 avem un casting expresiv \u0219i despre importan\u021ba unei coloane sonore, care s\u0103 mearg\u0103 m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu tr\u0103irile personajelor. Ne-am propus s\u0103 cre\u0103m un spot care s\u0103 transmit\u0103 o emo\u021bie puternic\u0103, \u0219i asta am \u0219i f\u0103cut.<\/span><\/p>\n Dup\u0103 ce am citit scriptul spotului, ne-am dorit tare mult ca regia s\u0103 fie f\u0103cut\u0103 de Bogdan Ilie\u0219iu. Cu Bogdan ne \u0219tim de la film\u0103rile scurtmetrajului s\u0103u, <\/span>Turnul din Pisa<\/span><\/i><\/a>, unde noi am fost co-produc\u0103tori, dar am lucrat \u00eempreun\u0103 \u0219i pentru alte proiecte de advertising.\u00a0<\/span><\/p>\n![\"\"](\"https:\/\/numafilm.ro\/wp-content\/uploads\/2021\/02\/photo_2021-01-24_11-46-59.jpg\")
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<\/p>\nSUPER P\u0102RIN\u021aII cred \u00een magie.<\/h1>\n
MagicHELP - locul unde m\u00e2inile magice pot face un bine.<\/h2>\n